Blog 9- The Marketing Mix During the Holiday Season

        Tis’ the season to be holiday shopping.  With the holiday season fast approaching, many people will be heading to they’re nearest shopping malls or browsing online shopping sites to find the perfect gift for their friends and family members.  Therefore, the holiday season is the perfect time for marketers to get the word out about their products in hopes that they will cash in big with all the holiday shopping that will take place within the next month. 

            For the holiday season, marketers tend to make adjustments to their marketing mix, many times spending more time and money on marketing their products and coming up with incentives to get people to buy their products as a Christmas gift.   The marketing strategies start with Black Friday and Cyber Monday.  Black Friday takes place the day after Thanksgiving where companies will offer huge discounts on their products only on that one-day.  Therefore consumers will buy a mass amount of their product on that one-day where the price of their products is significantly lower than usual.  The following Monday marks Cyber Monday where companies offer discount prices online so people have the opportunity to get discounts on products online, since many people may not want to wake up at the crack of dawn on Black Friday to go shopping and have to deal with the huge crowds. 

            Black Friday and Cyber Monday may be the day for companies to make the highest amount of sales on their products however in order to sustain successful sales and profit throughout the holiday season, companies will offer sales on their products right up until New Years Day.  For many companies, it is very important to have sales on their products to give consumers an extra incentive to want to buy their brand.  I think of all the different clothing companies during the holiday season and how they will want to make efforts to offer sales on items that will stand out in the minds of consumers.  Car companies offer many discounts as well like Lexus’s December to Remember sales event, which offers top discounts of the year on all Lexus vehicles.

            Along with the Christmas and New Years sales that go on during the holiday season comes the endless advertisements for products and brands.  Many companies will add extra promotion to their marketing plan during the holiday season to get the word out to Christmas shoppers about their products.  Almost all of the holiday discounts companies offer has many commercials to promote their big sales.  Even if companies aren’t offering sales, they will still often times spend more on marketing to promote their products during the holiday season.  Christmas time is also a great opportunity for companies to release new products since it is a time where consumers are more likely to purchase a hot new product on the market.  Therefore the holiday season is a great time to test out how successful a new product could be. 

            The holiday season is the last opportunity for the year that companies have to make big sales on their products.  Since it is a time of big spending for consumers, marketers make sure to do all they can to get their product added to your Christmas list.